PSA Speakers Club Night – Product Design

  • How do you look at your customer, who is your customer, and how do you take care of their needs?
  • What are you missing?
  • Can you create a spin-off?
  • How do you see the possibilities beyond a speech?

Design thinking can be applied to products, but also translated to services. Design thinker Vlad Lakcevic will guide us towards a more well-rounded product suite as speakers.

Vlad has been a strategy consultant since 2009 and has delivered engagements across 20 countries spanning three continents for large public and private corporations, private equity firms, government agencies, and donor and development organisations. Vlad has been both an external consultant and an in-house advisor to senior leadership. Vlad is passionate about the intersection of strategy and design and has demonstrated successfully how design thinking methodologies can be used to redefine products, services, and business models.

In this session, we will translate his knowledge to the speaker world.

PSA Speakers Club Night - Product Design 1


On these online social evenings a topic expert  teaches us practical tips, tricks, methods and philosophies to expand our toolbox as professional speakers in an ever changing world.

19:00 Welcome and networking
19:10 Vlad
20:30 Networking

Invites and guests are most welcome. The evenings will be held in Dutch or English, depending on the speaker and the audience. This evening is in English. These evenings are recorded. Recordings will be made available to participants and PSA NL members.

Members sign up by clicking “Direct aanmelden” and completing the form.


  • Free to all members of the PSA NL and members of the larger affiliated Global Speaker Federation associations
    Register here
    Members of PSA Netherlands can bring a guest for free. They can register here
  • Non-members €25 ex. VAT (21%) Register here